Rihanna Could Be Launching Fenty Hair Soon
Is Rihanna adding another line to her super successful Fenty brand?
After making waves with Fenty Beauty and Fenty Skin, she could be launching Fenty Hair.
Her company, Roraj Trade LLC, filed a trademark for Fenty Hair on March 3 and includes styling, relaxing, straightening, and waving products. Hair color and hair glitter would be covered in the trademark as well.
Many fans were all for Rihanna’s possible new venture as they reacted on Twitter.
FENTY HAIR IS COMING?! FENTY… HAIR?! pic.twitter.com/Ijijzoznmx
— W. De Vandamme ? (@whitneybree_) March 10, 2021
fenty hair, fenty skin, fenty beauty… not rihanna taking over the entire beauty industry. she’s not playing pic.twitter.com/lM1xVcXHS5
— knee ? (@thickannawhore) March 10, 2021
Fenty Hair: pic.twitter.com/uG1m5Wr5ut
— dale (@minajsdrip) March 10, 2021
The potential expansion comes after her lingerie line, Savage X Fenty surpassed $1 billion in value last month.
According to Forbes, the company recently received a Series B investment of $115 million from private equity firm L Catterton. The investment will reportedly go towards Savage X Fenty being sold in brick and mortar stores.
On top of the investment, Savage X Fenty’s revenue spiked more than 200% last year and “increased its active VIP member base by more than 150%,” a statement from the company reads.
Rihanna previously said of the investment:
“Lingerie is about celebrating your body and that’s what Savage is all about. Savage to me is such a powerful word. It’s about being confident, in charge, and taking ownership of our choices. This brand is a home, a hub and a safe space for everyone—regardless of shape, size, ethnicity, gender identity or sexual orientation. It is a representation of all and a validation that everyone is beautiful no matter what.”
Are you excited about Fenty Hair? Comment and let us know.