Here’s M. Night Shyamalan’s latest twist: premiering the trailer for his upcoming movie during the Super Bowl. On Sunday night, a new spot for his next thriller, Old, made its debut. It’s a chilling little spot, even more spine-tingling than the fact that Tom Brady has won the Super Bowl more times than he has eaten a strawberry. (Further clarification: he has only eaten strawberries, a fruit he despises, once, at the behest of Stephen Colbert on The Late Show.)
The trailer, one of few new movie spots to appear Sunday night as the industry comes off a sparse, pandemic-riddled year, stars prestige darling Gael Garcia Bernal and Vicky Krieps as a pair of astonished parents who realize the beach they picked for a family trip is rapidly aging their children and everyone else around them. Leave it to Shyamalan to movie-fy the terrifying process that is getting older.
The trailer for the film, which also stars Eliza Scanlen and Alex Wolff (a rising horror star, between this and Hereditary), boldly proclaims that Old is “only in theaters July.” It’s a firm declaration, a bet that theatergoers will finally feel safe going to the movies again this summer. The movie business has struggled to acclimate to the challenges presented by the pandemic, with many studios opting to delay or stream their biggest offerings.
Sunday was a prime example of this drought. While Super Bowl commercial space would usually be jammed with movie spots, this year’s biggest offerings were a mix of the old and new. Disney aired a surprise spot for the upcoming Disney+ series Falcon and the Winter Soldier, a spinoff of the billion-dollar blockbuster Avenger movies, while Paramount aired a dazzlingly strange promo for its streaming service, Paramount+. The spot featured some of the studio’s biggest stars like Colbert, James Corden, Gayle King, as well as animated characters like Dora the Explorer and Beavis and Butthead scaling a mountain, where Patrick Stewart awaited them. “This is a metaphor,” Young Sheldon declared. 2021, everybody!
More Great Stories From Vanity Fair
— Stanley Tucci on His Love Story With Colin Firth
— Why We Can’t Let Media Executives Reward Trump’s Cronies
— The Hidden History of the Mary Pickford Cocktail
— Thank You, Leslie Jones, for Making the News Feel Bearable
— Cover Story: The Charming Billie Eilish
— A Complete Beginner’s Guide to WandaVision
— Gillian Anderson Breaks Down Her Career, From The X-Files to The Crown
— From the Archive: Douglas Fairbanks Jr. on the Real Mary Pickford
— Not a subscriber? Join Vanity Fair to receive full access to VF.com and the complete online archive now.