Now, over a decade later, the former Victoria’s Secret angel has taken her cruelty-free, certified organic and natural brand from strength to strength. And we got to try it for ourselves when she brought it to the UK via Cult Beauty last year.
Miranda’s tireless work ethic, dedication to ethically sourced, organic ingredients and use of her global platform to inspire and empower women is why she has been named GLAMOUR’s Women of the Year Wellness Gamechanger for 2021.
Below, we chat to the mum-of-three about educating yourself about the products you put on your skin and why it’s important to relish every moment.
Q What has been the biggest gamechanging moment in your life?
A Becoming a mother was definitely my biggest gamechanging moment. It is such a gift, it’s something that truly changed my life for the better. It can be challenging for sure to be a mother to three boys and to feel like you’re doing your best everyday while also juggling work commitments, but it’s the most rewarding thing in the world for me to be with them and watch them grow.
Q What’s the biggest challenge you have faced personally or professionally and how did you overcome it?
A Personally, one of the hardest things I had to live through was the death of my boyfriend when I was 16. It taught me the importance of living in the present and to not take any moment for granted. Learning that at such a young age has helped me live each moment to the fullest. I am now super conscious about making sure those that I love know how much I love and appreciate them. Life is so fragile and it’s so important to enjoy it while we can.
Q What was a turning point for you in using and finding your own voice?
A Ever since I was little my mother has said ‘let your light shine’ and that is something that has always spoken to me. It wasn’t about necessarily using my voice, but about speaking from and shining my light in this world, and speaking from my heart. Also, when I became a Victoria’s Secret angel, there were a lot of interviews and TV appearances that enabled me to use my voice. What I realised is, with my voice, I could help make a positive change, which is why I wrote the books Treasure Yourself and Empower Yourself. And now I have been able to further use my voice to help educate people around the benefits of using certified organic products.
Q Who is your gamechanging hero?
A My husband [Snap. Inc co-founder, Evan Spiegel] is my gamechanging hero. His drive, commitment and passion to his business and our family inspires me daily. He never ceases to amaze me. He gives his all and more, and he is also the one that encouraged me to take the leap of faith and invest in my own company. He inspires me every day to do better in all areas of my life.
Q What advice would you give to other women hoping to make change in their own pocket of the world?
A Follow your intuition and passion. We all have that encouraging voice inside of us and it’s important to listen and help it guide you.
Q What would be your one gamechanging piece of advice?
A Invest in your passion. In 2015, my husband helped me realise the potential of my own brand and how I should put my all into it. Now over five years later KORA Organics is in 30 different countries.
Q It’s GLAMOUR’s 20th anniversary. In that time what is the biggest development you’ve seen in the wellness industry? How much further do we still have to go?
A When I launched KORA 10 years ago, no one was talking about clean or organic beauty but now, people are much more aware and educated about ingredients in products, which is great! Clean beauty is a big step in the right direction, but unfortunately, clean beauty isn’t really regulated – each brand or retailer has their own set of rules of what they deem ‘clean’. That’s why certifications, like EWG and COSMOS/Ecocert are so important. KORA Organics is not just clean beauty, we are certified organic, which is very different. Not only is it clean and free of unnecessary toxins, studies have shown that certified organic ingredients can contain up to 60% higher antioxidants than non-organic ingredients, which therefore produce more powerful results. Clean Beauty is a big development in the right direction, but certified organic is so much more.
Q What is your hope for women – and women in the wellness industry – in the next 20 years?
A It is my hope that women (and men for that matter) continue to educate themselves about what products they’re using daily. To me the most important thing is that people make educated choices. So my hope is that people read the label of anything they’re using and further educate themselves about the ingredients. I wholeheartedly feel that health is wealth. Health of your body, mind and skin. I hope that people can understand that if they’re using a certified organic ingredient then of course there are more antioxidants and can therefore be more powerful results than a regular ‘clean’ product. I want people to know the difference between “clean” and “certified organic”. I also want to continue to encourage self-care as an instrumental part of daily wellness. I personally dedicate time each day to doing something I enjoy — whether that’s exercise, meditation, reading a book or switching off, even if it’s just for 20 minutes — these little moments we give to ourselves can make a big difference, both physically, emotionally and spiritually and the more we can give back to ourselves and fill our well-being cup the more we have to give.