Cult-Favorite Products You Should Finally Try In 2021

The rumors are true: all of these cult-faves are popular for a reason.

Zu deiner Information: BuzzFeed erhält einen kleinen Anteil an Verkäufen oder andere Vergütungen, die von den Links auf dieser Seite stammen. Die Preise und Verfügbarkeit der Produkte beziehen sich auf den Zeitpunkt der Veröffentlichung dieses Beitrags.


A set of gold collagen masks to plump and brighten your under-eyes if you, say, stayed up until 1 a.m. playing The Legend of Zelda Breath of the Wild last night, which you’ve had for a year and have barely made a dent in. OK, that got a little too personal, sorry, I’m tired.

Jasmin Sandal/BuzzFeed,

“I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and…w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my undereyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn’t feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to let my skin breathe free of makeup.” —Jasmin Sandal

Get it from Amazon for $19.97.


A bottle of Truff hot sauce, because I’m no food scientist, but I know that if you add truffle *or* hot sauce to almost any food, it’s automatically going to make it better. So combined? Mind-blowing.


“This black truffle oil-infused hot sauce definitely surprised me. At first, I didn’t even like it! But then I found myself adding it to more and more foods, and suddenly it was my most used hot sauce of the week. The truffle flavor is definitely subtle, but it has an interesting taste that pairs nicely with barbecue. Expect a thick consistency and fairly sweet taste, almost like pureed bell peppers. I would definitely recommend marinating shrimp in it or slathering it over grilled veggies. It has no preservatives and comes in a fancy glass bottle so — hello — great gift idea right here!” —Rebecca O’Connell

Get it from Amazon for $17.98.


A Blueland Clean Essentials eco-friendly cleaning kit which saves you the hassle of having to run out to buy all-new products whenever you run out, saves more plastic bottles from going into landfills, and in the end saves you money since the refill tablets for the entire kit are super affordable. Win, win, win!


The set comes with three reusable cleaning bottles, one glass foaming hand soap bottle, and four cleaning tablets (multi-surface, glass and mirror, bathroom, and foaming hand soap). Blueland is a woman- and minority-founded brand from Sarah Paiji Yoo.

“I recently bought this kit after thinking about it for 6+ months and I am OBsessed. You just fill the bottles with warm water (there’s a designated line), pop in a tablet, and let it dissolve. It’s seriously that simple. I immediately tested everything out to see how it holds up against my usual products (Mrs. Meyer’s, Clorox, and Windex) and I was really pleased with the results. The most exciting thing though is how affordable it is to refresh your stock. The more tablets you buy the cheaper they are — you can get a nine-tablet refill for just $14!! If I were to buy nine new bottles of cleaner from my NYC bodega or grocery store, that’d at LEAST $45!” —Chelsea Stuart

Get it from Blueland for $39.


A pair of Ruby Love period sleep shorts so you can get a good night’s rest knowing full well you won’t wake up to stained sheets yet again — a story many of us know all too well.

Emma Lord / BuzzFeed

Ruby Love is a Black woman-owned company. The shorts can be worn alone and will absorb your ~flow~ or can be paired with a pad tucked into the pad pocket.

“I am a person with an aggressive uterus and an even more aggressive dislike of tampons, so I love these period sleep shorts from Ruby Love — on lighter days you can wear them as is, and on heavier days you can pair them with a pad. It’s just nice to have a lil’ extra backup, plus if you ‘leak’ it comes right out of these shorts when you’re washing and wringing them out before putting them in the washing machine anyway. TAKE THAT, UTERINE LINING!” —Emma Lord

Get the shorts from Ruby Love for $39.99 (available in sizes Juniors–3X) and shop all of their period sleepwear here.


Some CeraVe moisturizer that’s taken TikTok by storm this year. A big ol’ tub like this is an investment worth making, since according to pretty much everyone you’ll want to stock up after it saves your dry skin.

Marquaysa Battle / BuzzFeed

The moisturizer is fragrance- and oil-free. It’s also hypoallergenic and non-comedogenic.

“Since the spring, I’ve been dealing with stress acne that I never had before in my life. I resorted to an acne cleanser and spot treatment but those products are typically drying (because they’re literally meant to dry out the blemishes) SO this moisturizer has been super key for ensuring my skin doesn’t dry out while I try to clear up the pimples. Aside from it living up to its 24-hour hydration promise (game-changer), it has also never broken out my sensitive skin and actually helps soothe the many skin irritations that I experience. In short, it’s my holy grail and CeraVe better not ever stop making it. 😊” —Marquaysa Battle

Get it from Amazon for $16.08.


A Salvador-scented candle from Bright Black whose wide, wooden wick burns evenly and perfectly. I genuinely look forward to lighting this candle every morning and filling my home with its fresh, effervescent scent.

Rachel Dunkel / BuzzFeed

Bright Black is a Black-owned small business based in Durham, NC.

This is 100% the best candle I’ve purchased in a long time. It has a wide, wooden wick, which burns beautifully, and the scent is awakening and refreshing. Bright Black is a Black-owned family business making candles that honor the Diaspora, and I can’t wait to eventually get to try them all. But act quickly! These candles are so beloved, they’re often sold out!

Get it from Bright Black for $28 and shop all of their candles here.


A BaubleBar Gold Chain Necklace to effortlessly add a touch of casual glam to your everyday look.

Kayla Boyd / BuzzFeed

“Chunky gold chain necklaces have really been on trend this summer. I love them because they’re kind of simple, but still have a pretty bold style impact. I bought this one because BaubleBar is one of my go-to accessory shops and they had a lot of great options. I like this one because it’s so easy to add to a simple T-shirt or sweatshirt and make it look instantly more elevated.” —Kayla Boyd

Get it from BaubleBar for $48.


A bottle of Biossance 100% Squalane Oil which hydrates your skin so well, it’s incredible you haven’t been a raisin without it. Its plant-based formula locks in the moisture your skin craves and also helps reduce redness.

The oil is paraben-free, cruelty-free, fragrance-free, and vegan.

“This is the stuff of dreams, people! I put it on my face at night after serum and before my night cream, and wake up with bouncy, bright skin. The first time I used it, I had overnight results. I am constantly yelling about this product to everyone who will listen; I even convinced my dermatologist to try it.” —Rebecca O’Connell

Get it from Biossance for $8+ (available in three sizes).

Rachel Dunkel / BuzzFeed, Rebecca O’Connell / BuzzFeed

What you get: A best-selling book of your choice from a rotating selection of five titles in different genres every month for three, six, or twelve months.

“I received a three-month Book of the Month subscription for Christmas one year, and it was the best surprise! I really underestimated how much I would enjoy having books picked out for me. It’s like never having to choose where to eat ever again. A dream come true! Also, two great things will happen when you have a BOTM subscription: 1) You’re going to discover new, amazing authors (ily, Sally Rooney). 2) You’re going to become the friend who already read that amazing book before it got popular. Who woulda thought a book subscription could up your cool-factor so much?” —Danielle Healy

Get a three-month subscription from Book of the Month for $49.99.

I also have and love this subscription if you want to check out my full Book of the Month review!


A pair of snag-proof opaque tights, because who has endless money to spend on tights after their only pair starts running after one or two wears? Not us!

Kayla Boyd / BuzzFeed

Snag is a woman-owned small business based in the UK.

“These are honestly the best tights I’ve ever owned! I’m a size 16/18 and it can be hard to find tights that are actually comfortable, not a struggle to put on, and don’t rip before I’ve even stepped outside. These ones are dream come true!! I have been wearing dresses and skirts way more often this winter because I finally have tights I can feel comfy and confident in.” —Kayla Boyd

Get them from Snag for $12 (available in seven sizing options and 11 colors).


A pair of faux fur-lined Crocs so your feet can be snuggly and warm from the moment you step out of bed until the moment you climb back in to sleep.

“I love walking around my house barefoot, but when it gets too cold to do so, these Crocs are the next best thing! They’re super lightweight and comfy, plus they keep my feet so warm that I don’t even need to wear socks. Before, I would dread having to pee in the middle of the night and subject my poor soles to the industrial freezer that is my bathroom floor, but now I just slip these babies on and my feet feel like they never left the bed!” —Jonathan Mazzei

Get them from Crocs for $49.99 (available in men’s sizes 2–15, woman’s sizes 4–17, and 21 colors).


A removable brushed nickel Command Hook to make organizing your jewelry, hanging up your towel, or giving your purse a regular hang-out spot easy and commitment-free.


“I bought one of these and I’ll definitely be buying more. It has the style of a real hook without the hassle.” —Christine Forbes

Get it from Amazon for $7.96+ (available in six finishes).


A burr coffee grinder with 40 different grind settings so you can really dial it in for the perfect cup of java. Drip, French press, pour-over…your options for quality joe are endless!

Chelsea Stuart / BuzzFeed,

“I bought this for my BF a year or two ago and honestly, I think I’m the third wheel now. He uses it every morning and it’s like a religious experience. He weighs his beans, pours them in, grinds, and still oohs and awws over his coffee. He is the literal human embodiment of those T-shirts that say ‘Don’t talk to me before I’ve had my morning coffee!’ so I don’t take his review lightly.” —Chelsea Stuart

Get it from Amazon for $139 (available in two colors).

Rachel Dunkel / BuzzFeed

Hyper Skin is a Black woman–owned small business. This product is paraben-, sulfate-, phthalate-, and scent-free.

I love a good vitamin C serum and this is one of the best I’ve tried. It doesn’t have the off-putting smell that some serums have and it doesn’t feel tacky when it dries. It layers flawlessly under any moisturizer I’ve used and I can already tell it’s working on getting my complexion nice and smooth after I took a long break from using any skincare at all. Hyper Skin is also a Black woman-owned company! I could not recommend supporting them and trying this product enough.

Get it from Hyper Skin for $36 (it’s currently backordered but will ship in 10–15 days).


A Marble Pothos plant, because buying new plant bbs on Etsy is all the rage and Brumley and Bloom has over 4,000 great reviews. Hope you have a pot ready to go!

Brumley and Bloom

Brumley and Bloom is a woman-owned small business based in Fenton, Michigan.

“I’ve ordered four plants from Brumley and Bloom and they all arrived healthy and beautiful! Just make sure they get plenty of sun after you unbox. Pothos can survive in any lighting conditions, place it anywhere you want. Just…don’t eat it (that includes your pets).” —Christine Forbes

Get it from Brumely and Bloom on Etsy for $14+ (available in three sizes).

Get 20% off with code BUZZFEED at checkout!

Emma Lord/BuzzFeed

“Hello, that is my face above, because I bought into the hype of over 35,000 positive reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.” —Emma Lord

Get it from Amazon for $4.99.


A Chom Chom roller that wants nothing more than to replace your sticky paper lint rollers forever. When the fuzz compartment gets full, simply empty it out and keep on rollin’.

Chelsea Stuart / BuzzFeed,

“I have two cats who shed like it’s their full-time job and let me tell you — this thing is amazing. I used to vacuum my bed/rug/their favorite chair multiple times a week and follow that up with a traditional lint roller that I’d have to use 10 to 15 sheets of in one go. With this nifty tool, I give whatever I’m cleaning a few good rolls and then empty out enough fur to felt them few cat toys (I don’t *actually* do that, but I could if I wanted to).” —Chelsea Stuart

Get it from Amazon for $24.95.


A pair of lounge pants — think of the softest thing you’ve ever felt. These pants are likely to be even softer. If you haven’t experienced the joy that is feeling anything made my MeUndies, this is a great chance to dive in.


“I own these pants and can attest to how truly wonderful they are. It’s kinda hard to describe the material (if you own any MeUndies products you’ll know what I’m talking about), but suffice it to say they are without a doubt the comfiest, coziest lounge pant I own. You know how nice it feels when you sink into soft bedsheets for the first time after shaving your legs? It feels like that every time I slip into them. Ask me when the last time I washed them was? *shrugs* I have no idea! What I do know is that I really love these pants. The one bad thing I have to say about them — and I’m being really nitpicky — is that the sizing is really weird. Even the XS is quite roomy (and I’m not tiny by any means), so I’d suggest sizing down!” —Melanie Aman

Get it from MeUndies for $68 (available in sizes XS–4XL and 22 colors and patterns).


A tube of Milk Makeup’s Kush lip balm to calm and hydrate your pout with cannabis seed oil, shea butter, and moringa butter. Getting this during the coldest part of winter is an incredible gift to give yourself.

Kayla Boyd/BuzzFeed

“I love this lip balm because it’s ~super~ moisturizing. The ‘Green Dragon’ shade goes on completely clear so it also makes a great base to wear under lipstick. It’s ultra comfy to wear, nonsticky, and doesn’t flake. Plus, the lid is magnetic and the overall packaging is really nice quality.” —Kayla Boyd

Get it from Sephora for $16 (available in six shades).


A pint (or five) of Daily Harvest Scoops ice cream whose coconut cream base is gentle on non-lactose-loving tummies but maintains the rich, crave-able creaminess of dairy ice cream. Available in five tasty flavors, there’s something for everyone!

Rebecca O’Connell / BuzzFeed

“Apparently, drinking a dragonfruit Vitamin Water in middle school was a pivotal moment for me because I haven’t stopped thinking about the allusive spiny fruit since. While purchasing a whole fresh dragonfruit in the states continues to be an activity exclusively for the mega-rich (up there with big boats and horse sports), us commoners can settle for things simply made with it. A pint of Daily Harvest’s dairy-free berry ice cream comes with organic dragonfruit, coconut, strawberry, and raspberry, and costs $8.99 — roughly the same cost as a plain ole’ dragonfruit. (PS. if you’re getting into Daily Harvest’s ice cream, check out the Midnight Fudge flavor too, because it’s unreasonably good.)” —Bek O’Connell

Get the Berry Compote Scoops above from Daily Harvest for $8.99 and shop all of their flavors here.


A subscription to Disney+ so you can stream all of your favorite Disney Channel movies from childhood (and so much more, but we all know you’re watching Smart House first).

The Walt Disney Company

“My sister and I agreed to split our Disney+ subscription and we’ve had the best time talking about which movies and shows we’ve watched / which ones we need to wait and watch together. It’s been really special to relive so many of our Disney-infused childhood memories together thanks to this new subscription service. Excuse me, I’m getting sentimental and I think there’s a piece of pixie dust in my eye.” —Heather Braga

Get a subscription to Disney+ for $6.99 a month, $69.99 a year, or a 7-day free trial.


A Casper nap pillow, because when a truly beloved mattress brand makes a mattress just for your head, ya gotta check it out.


“I own this pillow! My husband and I tend to go on long drives on the weekends and I keep this in the car when one of us needs a nap in the passenger’s seat. It comes with a small cinched bag, which keeps it clean even though we keep it tossed in the trunk. It’s super comfortable and easy to mold in different positions (even when trying to sleep against a car window).” —Mal Mower

Get it from Amazon for $35.


A pair of reliable Doc Martens that will keep your feet dry and comfy for a loooong time — Docs famously stay ~kickin~ for years on end.

Dr. Martens

“I am not exactly easy on my shoes. As a New Yorker, I walk everywhere and usually for long distances. I also shuffle and put a lot of pressure on the sides of my feet (supination of the foot). I usually go through a pair of shoes in a single season but I’ve had my Docs for over three years and they’re still looking almost new. They’re also comfy, fairly warm, and very snazzy.” —Bek O’Connell

Get them from Dr Martens for $150 (available in sizes 5W–16M and 12 colors).


A Watermelon Sleeping Mask by Glow Recipe that works all night long to hydrate your skin with juicy watermelon extract. It also gently resurfaces and removes dead skin cells using AHA to reveal all that bright, glowing skin you’ve been hiding.


The mask is phthalate-, paraben-, and sulfate-free, as well as cruelty-free and vegan.

This mask is super-hyped, but even though my expectations were very high, it exceeded them. The morning after using this, my skin feels plumped, refreshed, and — not to brag, but — I simply glow. It’s cooling and refreshing going on and after washing it off in the morning, I’m ready to take on the day fresh-faced.

Get it from Sephora for $22+ (available in two sizes).

Sam Wieder / BuzzFeed,

“My Trader Joe’s obsession only started a few years ago, but with that obsession came finding out products that I will be a lifelong customer to, and this seasoning is at the top of the list. I’m not a big fan of actual everything bagels, because of how messy they are, but I LOVE the everything flavor. This seasoning makes it possible to take that great everything bagel taste and apply it to other foods. (Plus, it’s less messy than an actual everything bagel.) It’s AMAZING, and it really does make things like avocado toast, bagels and eggs taste a million times better. I love this stuff so much, I wrote about it. So if you’re interested in learning more, check it out here.” —Sam Wieder

Get it from Amazon for $6.97.


A splurge-worthy Samsung Frame for anyone who doesn’t want their wall to be taken up mostly by a big black box when the TV is off. With the Frame, that box turns into a framed work of art, making your space feel a little more luxe whenever you’re not bingeing Bridgerton for the third time.

Mallory Mower / BuzzFeed,

“This is honest and truly the best splurge I have ever made. It has massively upgraded the look in my living room. My husband loves the photography options and I love all the classical paintings – as someone who loves changing up my decor, being able to update the display images has been so fun. The quality is fantastic while watching movies and TV…but I’m pretty sure I love it as a piece of art in my home even more.” —Mal Mower

Get it from Amazon for $577.96+ (available in four colors and six sizes).


A Liquid Matte Lipstick from The Lip Bar, a Detroit-based cosmetics company whose eye-catching, long-wearing lippies have taken the makeup industry by storm.

Kayla Boyd / BuzzFeed

Every product from The Lip Bar is vegan and cruelty-free. And they do so much more than just lipstick — check out all of their face and eye makeup as well!

“I use The Lip Bar’s matte liquid lipsticks often and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn’t dry out my lips at all — which is really difficult to find in a matte lipstick.” —Kayla Boyd

Get it from The Lip Bar for $13 (available in 18 shades) or Target for $12.99 (available in 12 shades).


A pair of Britney Clogs — just one of the many brilliant clog styles from Dansko. Their signature super-arched insole is what really helped them achieve the cult status–level comfort that everyone from line cooks to nurses to little old me agrees makes them a must-have. This pair is my personal fave.

Rachel Dunkel / BuzzFeed

The level of comfort in every Dansko shoe is nearly incomprehensible. The insole is somewhat hard, but in a remarkably good way that almost massages the arches of my feet when I walk. It’s a unique feeling that requires a little getting used to, but once I did, holy moly, it was an eye-opening experience of what shoes can be. I know that sounds dramatic, but I’m not alone — the cult-status of Danskos is real and well-deserved. If you’ve been struggling to find a shoe that fully supports your feet all day, give these a try. They definitely don’t look like they’d be the most stable, but I never feel more sure-footed than when I’m in my Danskos. These are my newest Danskos at a year and a half old, but looking at the sole, leather, and sturdy buckle, you know they’re just at the beginning of their long life. I’ve yet to try Dansko’s original clogs, but am running out of excuses not to!

Get them from Amazon for $79.99+ (available in sizes 4.5–13 and nine colors), Dansko for $135 (available in sizes 5.5–12 and four colors), or Nordstrom for $134.95 (available in sizes 4.5–13 and three colors).


The blush is vegan and cruelty-free.

“I recently got this blush in shade ‘Drama Cla$$’ to experiment with purple/violet blush and loved how it looked on my cheeks! Who knew purple blush would be so lovely? It’s natural and flattering, and all you need is your fingers. I see myself reaching for this a lot this summer tbh.” —Nusrat Sultana

Get it from Sephora for $20 (available in 10 shades).


A pack of reusable K-Cups so you can reduce the amount of waste you make with single-serve pods, make your own custom coffee blends, and save some money, too!

“I’ve been using these exact ones for years now, and absolutely love them. Every once in a while my old Keurig 2.0 (I’ve since upgraded) would give me an error message indicating it was not a K-pod and therefore could not be used, but after slightly adjusting the pod and closing the top again, it would work just fine! I now have the Keurig K-Elite and haven’t had this issue arise. All in all, these are a wonderful way to use less plastic! I also enjoy ground coffee and find it fresher than K-pods, so you really can’t go wrong with these!” —Kayla Suazo

Get a six-pack from Amazon for $8.45.


A tube of Glossier’s Boy Brow that makes getting thick, shapely brows a cinch with its simple, mascara-like applicator and creamy formula that’ll lift and hold your lil’ hairs while looking natural.

Anamaria Glavan / BuzzFeed

“This magic bottle is proof that not all heroes wear capes. The creamy formula, which comes in blond, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job. I used the wand to brush baby hairs in the beginning/middle of my brow upwards, and then brushed the longer, toddler-like hairs at the end of my eyebrows, sideways. And one coat was more than enough! Boy Brow does what exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better.” —AnaMaria Glavan

Get it from Glossier for $16 (available in five shades).


A personalized body wash from Function of Beauty so you can call the shots when it comes to your soap’s color, scent, and even the *amount* of scent it has!

Function of Beauty

The body wash is vegan and cruelty-free and can be personalized to be dye-free and scent-free if you’d like.

“I got to test out a free sample of Function of Beauty’s body wash over the summer through BuzzFeed and instantly became a fan. There’s just something about getting to customize your body wash down to the color and scent that’s so fun. It’s even more fun when you get to open your Function of Beauty package and see your name printed on the bottle, and a pack of stickers to decorate your bottle with. The body wash itself is gentle, and smells and looks pretty! I loved it so much, I bought a full-sized bottle once I ran out of my sample, and plan on being a return customer. In a year where a little extra self-care feels more important than ever, splurging on a personalized body wash has been a nice gift to myself.” —Sam Wieder

Get it from Function of Beauty for $19.99.


A stainless-steel Klean Kanteen water bottle to keep your water ice cold so you can enjoy it throughout the day — you ARE remembering to drink water, right?

Taylor Steele/BuzzFeed, Amazon

“My purple Klean Kanteen water bottle is one of my favorite purchases ever! I suffer from dust allergies, and if you know anything about dust you know that it’s everywhere. So having this handy during an allergy attack is necessary since they happen often. It’s also perfect for traveling, working out, or just having on your bedside table for any late-night thirsting.” —Taylor Steele

Get it from Amazon for $10.75+ (available in two sizes and eight colors).


A pair of high-rise Levi’s jeans, because finding a pair of jeans you can live in is one of life’s great journeys, and these just might be yours.

Melanie Aman / BuzzFeed

These jeans! Where do I start? Well, first of all, they are surprisingly comfortable. They’ve been my go-to pair since pre-COVID times. I have a bad habit of eating to the point of being uncomfortably full (I just like food, OK?) and these pants never cut into my hips or stomach when I looked about three months pregnant with a baked mac ‘n’ cheese baby. Now that eating in restaurants isn’t really a thing, I’ve still gravitated toward these jeans on days when I just want to feel…normal… I can sit at my desk while wearing them (sometimes I even sit cross legged) and I totally forget I’m wearing denim. And unrelated to their comfort, I love them because 1. they cup my butt nicely and don’t make it look like a pancake and 2. they’re the perfect length for my annoyingly short legs.” —Melanie Aman

Get them from Levi’s for $89.50 (available in sizes 23–32 and six washes).


A mini Marshall speaker that packs a whole lot of sound in a ridiculously small package, which is perfect for anyone who loves to rock out but doesn’t want to devote a lot of space to big ol’ speakers.

BuzzFeed / Maitland Quitmeyer

“I have this speaker and I *love* it — it lives right on my bookshelves (without taking up basically *any* room) and fills my apartment with high quality sound. The lil’ portable size is perfect so I can grab it and take it into the kitchen for baking jams™ or into my bathroom for my latest in-shower karaoke session (sorry neighbors). I also barely *ever* have to charge it. And yes, that *is* a Jane Austen action figure next to it.” —Maitland Quitmeyer

Get it from Amazon for $129.99 or Marshall for $129.


A box of Liquid Death sparkling water for anyone who prefers their daily hydration to be metaphorically tattooed and wearing a leather jacket.

Mallory Mower / BuzzFeed,

“I received THREE separate boxes of Liquid Death for my birthday this year because I talk about this stuff so often, whether people want to listen or not. This is marketing genius, I’m a sucker for fun packaging, and the water is…TO DIE FOR. I also have…lots of their merch. Lots of it.” —Mal Mower

Get a 12-pack from Amazon for $19.99.

Maya’s Cookies

Maya’s Cookies is a Black woman–owned small business based in San Diego, CA.

“I won’t hold out on you, friends. I tried nearly every flavor. Two boxes’ worth. They weren’t just tasty to me; they were tasty to all six people in the house, with only one of us being an actual vegan. Maya’s Cookies is Black woman-owned too, btw.” —Marquaysa Battle

Get the chocolate chip s’mores box for $25 (comes with six cookies) or the Classic Collection from Maya’s Cookies for $26 (includes one Birthday Cake, Snickerdoodle, Marble Fudge, Classic Chocolate Chip, Chocolate Chip S’mores and Double Chocolate Chunk cookie per box) .


Stila’s Stay All Day liquid eyeliner pen to keep your eyeliner on *point* all day long with its long-lasting formula that I’ve put through the ringer for give or take eight years and am continually stunned by., Rebecca O’Connell / BuzzFeed

“Listen, there are a lot of good liquid eyeliners out there, and I’ve tried my share, but please listen when I say that Stila’s Stay All Day liner is the greatest, most reliable pen on the market. It lasts forever without smudging, glides on effortlessly, is super pigmented, and has a sharp tip so you can draw wings with ease.” —Rebecca O’Connell

Get it from Amazon for $22 (available in nine colors and two styles).

Read Rebecca’s full Stila eyeliner review for even more info! Stila also won best mid-priced liquid eyeliner on BuzzFeed Reviews!


A pair of Organic Pearl Hoop Earrings from Mejuri to add a touch of casual elegance to your everyday outfits. These are big enough to stand out over video calls but not *so* big that they’ll weigh you down. Perfection.


“I actually received these a few months ago and am still raving about ’em today. I feel naked without earrings and am always wearing small gold hoops (also from Mejuri, also highly recommend). But when I want to switch it up? I absolutely love these pearl hoops. They feel dressy without being over-the-top, are super lightweight and don’t pull down my lobes, plus have a classic design that are still slightly more unique than the plain gold hoops I typically wear.” —AnaMaria Glavan

Get them from Mejuri for $85.


A luxurious office chair with superb lumbar support, a heating feature, and even massage settings — I think the only downside of this chair is that you didn’t invest in it last year.

Mallory Mower / BuzzFeed

You can chose from their selection of office chairs and massage chairs and customize either’s color, fabric, headrest, and wheels.

“When I got my X-Chair, I chose the works — I have the massage and heat settings and I’ll never be able to work without them again! I swear, this chair has increased my focus and productivity simply because I *want* to sit in it all day. Funny bonus, the wheels make it very easy to maneuver, which is super useful in my tiny apartment when I need to roll it around two desks and a keyboard, through an illegally tiny hallway, and into the living room to use as extra seating.” —Mal Mower

Get it from X-Chair for $1,149.99 (customization available).


An Obé fitness subscription so you can get moving at home with live or on-demand classes in a wide variety of styles. Yoga, pilates, HIIT, dance…it’s all here!

Abby Kass / BuzzFeed

“I could go on all day about how much I love this fitness program, but I’ll try and keep it as concise as possible. I’ve been using Obé for more than a year and a half now, and I am still completely obsessed with it and think it is one of the greatest workout programs out there. Since I’ve never belonged to a gym while living in New York, I am a self-proclaimed master of working out at home. I started using Obé and then went back to my old at-home workout and switched back to Obé again because I realized I liked it so much. The classes are a great workout, yet the 28 minutes go by super fast, and I’m not counting down the minutes till it’s over. The live classes are fun and give me a reason to get out of bed in the morning. And the instructors even give shoutouts to people in the class, and it’s actually a pretty cool feeling when you hear your name. Obé has me challenging myself and trying out new classes. I feel so strong because of Obé and really encourage anyone to give it a try.” —Abby Kass

Get a subscription from Obé for $27 a month, $65 a quarter, or $199 a year.


An iconic pair of Adidas Superstar sneakers I don’t think will ever go out of style. That said, I’m biased, because I wear these alllllll the time and don’t think I’ll ever stop no matter what the trends decide.


I was never really a tennis shoe person, but then I moved to New York and needed to become one because of the whole “walking everywhere” thing. These are really comfy, go with everything, and are all-around a great shoe. I’ll be buying a new pair when mine finally give out (from no fault of their own, I’ve just put an INTENSE amount of miles on them in the two years and change I’ve had them).

Get them from Zappos for $79.95 (available in sizes 5–11 and seven colors).


A Sand & Sky Australian Pink Clay Mask to stop painful acne in its tracks as a full mask or as a spot treatment. Just because it’s an adorable pink color doesn’t mean it’s not effective!

Sand & Sky

“I’m always wary of brands that have been hyped up on Instagram. I’m just a natural skeptic. But this Sand & Sky pink clay mask!? I understand why so many people have been raving about it. My acne has thankfully calmed down in the past few years, but I still get breakouts about ~once a month~. When I see some pimples forming, I apply this before bed and when I wake up in the morning, all spots are visibly reduced and it’s great at helping cystic acne come to a head (ew). It also helps… take away that deep pimple pain? If you know, you know. Definitely moisturize after using this as it can be a bit drying due to the clay formula.” —AnaMaria Glavan

Get it from Amazon for $39.


Glossier’s Milky Jelly Cleanser so you can gently remove makeup and clean your face all in one fell swoop. No more messing with cotton rounds — hooray!


The cleanser is cruelty-free and vegan.

“I have extremely sensitive skin, and back in fall 2019 I experienced a sudden onset of cystic acne all over my face, went on birth control for it in December, and now six months later, my skin is completely clear and I finally want to try all of these skincare products I was too scared to use. As someone who was using Cetaphil Gentle Skin Cleanser for YEARS, I was nervous to make the switch to Glossier Milky Jelly Cleanser, and full expected I’d try it once and have to retire it. Quite the opposite actually. This cleanser is truly SO gentle. Rather than leaving my skin feeling hot and irritated like some skincare products do, this leaves my skin with a cooling sensation and I actually really look forward to washing my face in the morning and at night, rather than dread it. I haven’t worn makeup much lately, but the few times I have since buying this cleanser, it’s done an excellent job of removing my makeup, and I can go to sleep with peace of mind that my pores aren’t clogged up.” —Sam Wieder

Get it from Glossier for $9+ (available in two sizes).

Heather Braga / BuzzFeed, ugg / Via

“I recently got these Ugg minis and have been wearing them as my “work shoes” now that I WFH full time. They’re the perfect mix between a slipper and an actual shoe, so I can continue to wear my comfiest clothes to ‘the office’ (my kitchen table) but also feel like I’ve somewhat transitioned into work mode for the day. They’re super soft, as all Uggs are, and honestly just make me happy! They are true-to-size so no worries about sizing up or down.” —Heather Braga

Get them from Amazon for $139.95 (available in sizes 5–12 and three colors).

You trying to decide which of these cult faves to try out first:


The reviews in this post have been edited for length and clarity.

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