31 Beauty Products With The Best-Looking Packaging 2021

Your aesthetic-obsessed, makeup-loving heart won’t even be able to deal.

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Kaja Cheeky Stamp gives blush a fun twist with its heart-shaped applicator. Pop a heart on your cheeks and blend out with your makeup sponge or brush for a flirty flush.


Promising review: “Tbh I’m generally a cheap person with my makeup, but this was worth the spend for me. I use a bit of it across my nose and cheeks and it is a softer look with this shade. It applies/blends with my fingers really well, my favorite part of my everyday makeup. I haven’t tried it on top of foundation yet as I put the foundation around where my blush will go and then apply the stamp right on my skin. I think my pores look gross with powder blush and I’d say this looks way better. Looks adorable with highlighter on top and so far it lasts well throughout the day. Also this is the first product I actually took the time to review if that says anything!” —cnk23

Get it from Sephora for $24 (available in seven shades).


Tarte Makeup Brushes will have you ~starry-eyed~ with how they apply makeup. Kick your old (and dried out) brushes to the curb.


Set comes with an eyeshadow brush, powder brush, contour brush, highlight brush, and cheek brush.

Promising review: “These are super cute brushes to add to my collection!! Love the design and they are super soft! Easy to use with your everyday make up. I would recommend them.” —Jennifer M.

Get them from Tarte for $25 (originally $45).


Sailor Moon x Colourpop Makeup Set packs the punch with the cutest packaging and highly pigmented makeup shades. An array of pretty pastels, glitters, and blushes make this a collection you’ll ~never turn your back on.~


Collection comes with an eyeshadow palette, two lip bundles, two blushes, and two glitter gels.

Promising review: “I live for the cute packaging of the makeup, and the colors are very soft and pastel. But don’t let that fool you, they punch you with a stunning pigment burst. Some of the shades are very soft in texture and require a finger or sponge application to apply. The shimmers in the eye shadow palette can double as a beautiful highlight shade.” —Mirei T.

Get the set from Colourpop for $94.


Promising review: “I had my eye on these for a while now and my boyfriend was so sweet to get them for me. I’ve never owned a Lime Crime product so I was excited to see the hype. These highlighters do not disappoint! They are so smooth and glide on the skin and blend so easily without much effort. And the colors are so unique and look absolutely beautiful against my skin tone.” —Alex

Get it from Amazon for $38.


Glow Recipe Watermelon Glow Sleeping Mask quenches skin with amino and vitamin-enriched ingredients that’ll give you that post-facial glow after you awaken from your beauty rest.


Promising review: “Every *GLOWING* review about this product is 1,000% legit. I live in the Mojave Desert and use this mask every night and again, lightly, every morning. The aridity of Joshua Tree absolutely sucks every bit of moisture from my skin year round. Glow Recipe Watermelon Mask is the ONLY sure fire comfort toward moisturizing and nourishing my face and neck. I keep it in the fridge in the summer for immediate cooling and bursts of relief throughout the day. I’m hooked and can’t wait to try this company’s new avocado mask! THANK YOU!” —amanda bhymer

Get it from Amazon for $49.


Glamlite Ice Cream Dream Palette makes experimenting with colorful shadows the cherry on top of your getting-ready routine. Recreate looks reminiscent of your fave ice cream flavors. I’ll take a soft-serve vanilla with rainbow sprinkles, thanks.


Promising review: “If you are looking for pastel mattes and colorful shimmers this is the palette for you! I absolutely love their products and this is my third palette from Glamlite. I have absolutely no fall out from this one and the colors blend so smoothly and are super pigmented. I definitely recommend this palette.” —Katrina

Get it from Glamlite for $45.


Sandy Cheeks Highlight Palette shimmers after a few swipes on the cheek bones, cupid’s bow, and brow bone for a stunning glow. I use this on the inner corners of my eyes for a beautiful pop of shine!

Hipdot, Ali Faccenda / BuzzFeed

Don’t let the cute SpongeBob Squarepants packaging fool you, this highlighter palette is GREAT. I love mixing between different shades to pop on as my highlighter and also as an eyeshadow base! I’ve gotten lazy with age and love just adding a highlighter on my lids and inner corners and then my bronzer as a crease shade, and this highlight palette is perfect for my no-fuss, simplified makeup routine. This cute packaging is truly a bonus for some seriously pigmented highlight shades. Get this palette, it’s worth it.

Get it from Amazon for $16.


Huda Beauty Mercury Retrograde Palette fulfills all your pastel dreams with its selection of dusty coppers, rosy hues, and pops of stunning purples and blues. I could honestly stare at this all day. It’s like candy for the eyes. 🍬


Promising review: “This palette is absolutely gorgeous. I seriously love every shade! The mattes are unique colors that you can build up if you want to and the glitters are just stunning. The first time I used this palette (with primer and setting spray of course), I had my makeup on for 12 hours and my eyes still looked nearly perfect with almost zero fade or creasing at the end of the day. The quality is great and you can make a variety of looks from every day to going out. This is my favorite palette I own right now, and I definitely recommend it.” —Emm44

Get it from Sephora for $67.


Colourpop Mint To Be Eyeshadow Palette features a monochromatic selection of icy green hues you can enjoy experimenting with. Try popping a metallic mint on the lower lashline for a ~a little bit of spice.~


Promising review:The perfect color mints I have been looking for forever!!!! I have so many palettes and have desperately tried millions of other colors but never enough pigment or the right shade. This palette. Game-changer. Not too over the top, but perfect! Great shades that compliment one another and millions of different looks!!! Love!” —Joana

Get it from Colourpop for $14.


Bathing Culture Golden Hour Hydrosol Mist features a blend of Moroccan neroli and rose flowers for a great toner you’ll love adding to your skincare regimen, or as a makeup refresher spray.

Bathing Culture

Bathing Culture is a small business located in San Francisco that offers a range of skincare and bath products in the most aesthetically pleasing packaging imaginable. They’re made from plants and minerals with no synthetic chemicals and zero plastic packaging.

Promising review: “This hydrosol has completely reinvigorated my skincare routine. The packaging could not be more aesthetically pleasing and the spritzer sprays the most perfect, gentle mist I’ve ever experienced from a facial spray. I have really sensitive, easily irritated skin and this hydrosol has worked wonders. My skin is soothed and refreshed with each spray.” —kristen

Get it from Bathing Culture for $20.


Summer Fridays Cloud Dew Gel Cream Moisturizer tackles skin dryness with hyaluronic acid and ceramides. If your skin is parched, grab this cute pink jar and go to hydration heaven.


Promising review: “This is my first Summer Fridays purchase, and it’s awesome! 🙂 I have combo/oily, acne-prone skin. I was looking for a gel moisturizer and decided to try this brand. This gel cream is lightweight, yet very hydrating without being greasy.” —LotusSong

Get it from Sephora for $42.


Promising review: “I love this lip formula. So creamy and glides on beautiful. Beautiful lip shade palette for day and night. Every color is good for every day wear. Obsessed and definitely will be buying more shades!” —aali1224

Get it from Sephora for $42 (available in 18 shades).


Promising review: “Mesmerizing palette. My first three items from this expensive brand turned out to be a big HIT. The palette presentation of Mothership VIII is very luxury and heavy in person. That shade “Sexaterrestrial” has a special effect and you can see green, purple, and pink color with light reflection. The pigmentation is impressive and lasts up to 20–24 hrs. I can’t think of any other brand with this exceptional quality in color story and pigmentation. Very expensive palette; but also very creative, versatile, and original. I love this concept. HIGHLY RECOMMEND if you’re looking for something new in makeup.” —Idali

Get it from Sephora for $125.


Glossier’s The Skincare Edit consists of every product you will ever need to conquer a top-notch skincare routine. The modern and futuristic packaging is also what Year 3000 dreams are made of. (The Jonas Brothers went to the Year 3000 and said this set went multi-platinum.)


This set includes mini sizes of milky jelly cleanser, super bounce serum, priming moisturizer rich, balm dot calm, and futuredew.

Promising review: “I decided it was finally time to get serious about a skin routine. I found this kit and thought it would be a good intro to Glossier products. I love everything in it! It leaves my skin feeling clean, moisturized and fresh looking. My favorites are the cleanser and balm. I’m officially hooked!” —EG

Get the set from Glossier for $50.


Peach & Lily Blueberry Ice Cream Moisturizer plumps and lifts skin with each application. This gel-like moisturizer features blueberry, pomegranate extracts, and hyaluronic acid that melt beautifully into the skin.

Peach & Lily

This lightweight gel is suitable for both combination and oily skin.

Get it from Peach & Lily for $17.99.


Kinship The Besties Essential Set features three easy steps to take you through a skincare routine, start to finish. A gentle enzyme cleanser, AHA pads, and gel cream moisturizer make up this colorful, plant-based regimen that won’t strip the skin of hydration.


Promising review: “I have never had a skincare routine other than washing with whatever face wash I bought at the store and some lotion. I decided it was time to start one, but I wanted to make sure that it was eco-friendly and ethical. This checked the boxes, so I thought I’d get a trial. Everything smells so yummy and my face feels great. The cleanser feels super gentle and the moisturizing gel/cream makes your skin feel like heaven. Would definitely recommend.” —Elena M.

Get it from Kinship for $56.


Revolution Beauty’s Bunny Palette integrates into your makeup routine effortlessly, and brings you eight richly pigmented shadows for mixing and matching. This adorably cheek-pinch-worthy packaging will also hop its way into your heart. 🐰

Revolution Beauty

Promising review: “These palettes are so adorable. In love with the packaging and the colors are beautiful and pigmented, I can’t stop using them.” —Mayra T.

Get it from Revolution Beauty for $8.


Shades of Wonderland palette delights with its highly pigmented shades that are infused with jojoba oil. We’re truly ~MAD~ for this palette and this incredible packaging.

RTShineCosmetics / Etsy

This whimsical palette includes five eyeshadow shades and one blush. Also — the shade names are EVERYTHING: “begin at the beginning” and “drink me. eat me.” to give you an idea… 😍 It’s also vegan and cruelty-free.

RTShineCosmetics is a small business based in California and this one-of-a-kind palette also comes in a Snow White version.

Promising review: “Handmade. Box packaged in is super cute. The eye shadow/blush palette is delightful. Better than the sets at the big department stores!” —Janet Triska

Get it from RTShineCosmetics on Etsy for $20.99.


Besame Cosmetics Mary Poppins Set makes achieving Mary’s iconic looks a cinch. A face powder, lipstick, and cream rouge make up this *practically perfect* collector’s set.


This set also comes with a reusable tote!

Besame Cosmetics is a family-owned small business based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste. (Also, their packaging is TO DIE FOR.)

Promising review: “This is an incredibly wonderful set! The rouge is so much fun! I also sometimes use it on my lips for a natural glow. The lipstick is the absolute BEST color ever!! Please don’t ever discontinue this color! I can wear it everyday! The image on the compact is wonderful. Mary Poppins is one of my favorite films and what a treat to be able to wear a Read more about review stating The most Amazing set!!piece of it! Thank you Besame!!” —Ecmiller12

Get the set from Besame Cosmetics for $68.

Besame Cosmetics

Promising review: “Love the color. Goes on smoothly and smells great. The shape of the lipstick definitely helps put the lipstick on without requiring a lip liner. Something small, but it was always an issue for me until now.” —Nouemi G.

Get it from Besame Cosmetics for $20.


Milk Makeup Hydro Grip Primer helps prep your skin whether you decide to put makeup on or not. It has ingredients like blue agave extract and aloe water to hydrate skin, and will also help makeup stay on longer throughout the day.


Promising review: “This is the best primer I’ve tried! It goes on like a thin mask, but after giving it a minute or two to dry completely it keeps my makeup looking fresh all day! I will stick with this brand for life!” —Cassarolli

Get it from Sephora for $16+.


Kylie Cosmetics Klear High Gloss moisturizes lips with the utmost shine. Infused with shea butter, this gloss looks plump on the lips AND hydrates at the same time.

Kylie Cosmetics

Promising review: “I really enjoy Kylie’s High Gloss line of lip glosses. I own the colors “Klear” and “Can I Borrow That?” from the Kylie x Kendall collection. It is not sticky and lasts a bit longer than the average gloss. It smells good and does not dry out my lips or leave that gross white film that you can get from some glosses.” —Chelsey G.

Get it from Kylie Cosmetics for $16.


Honey Bee Natural Hair Gel keeps hair in place while also strengthening curls at the same time. This soft hold gel will tame frizz and can ease dandruff. Can we all just admire the cuteness that is this honey jar packaging!? 🐝🍯


Honey Bee Natural is a Black-owned business that uses Manuka honey, which is native to New Zealand. This ingredient is strengthens hair and helps fight scalp problems like dandruff.

Promising review: “This has been a game changer for me! I have super super dry hair and live in an even drier climate with 2A–3A, high porosity, fine, and inconsistent curls (basically I have permanent bed head). I struggle to find products that offer enough hold, don’t weigh my waves/curls down, and really moisturize my hair. This is it! I prep with a leave in conditioner and then glaze this into my hair while soaking wet, brush to distribute, scrunch, and then air dry. I’m excited to try the growth serum and whatever else comes from this line. Thanks so much for making such a versatile product that works in lots of different hair types!” —Katie Waller

Get it from HoneyBeeNaturalHair on Etsy for $10.


BH Cosmetics Mimosa Palette features stunning red and pink toned shadows with a tropical feel. *BRB, pouring a mimosa and doing my eyeshadow.*

BH Cosmetics

Promising review: “Easily one of my FAVORITE palettes! So many fun shades and they blend well and are super fun to work with! I’ve done a bunch of fun looks with this palette already, it’s so versatile.” —Brenan W.

Get it from BH Cosmetics for $18.


Glory Lip Duo includes a lip scrub and hydrating lip balm for tackling chapped lips. With plant-based exfoliants and shea butter, your lips will go from flaky to smooth in no time.

Glory Skincare

Glory Skincare is a WOC-owned business that is on a mission to create a one-stop shop for skincare that are free of the “Toxic 20” aka the 20 most questionable and harmful products commonly found in skincare today. They seek out cutting-edge women and minority-owned skincare brands to sell on their site and send products through a length approval process that prove each product is safe and effective.

Read why my co-worker Bek loves this stuff:

This is the lip mask and scrub combo I’ve been searching for. I used to have a great lip scrub that completely obliterated every particle of dead skin, but the brand stopped making it and I’ve been searching for an equally effective alternative ever since. Well, here it is! The Cocolippy scrub exfoliates like a dream and moisturizes with shea butter. It’s pretty much as effective as using steel wool on your mouth, but obviously way more gentle. Then you can follow up with the Cocobliss hydrating lip balm for an extra layer of moisture packed with vitamin E and shea butter. The scrub is rough enough to really get rid of dead skin, and the balm is satisfyingly thick and buttery smooth. My lips have never been happier.

Get them from Glory Skincare for $36.


Wet n Wild Megalast Matte Lip Color applies beautifully on the lips for an opaque, long-lasting lipstick that’s nourishing and won’t feather. All that for under $3? What is this sorcerery? (Oh yeah, and the packaging is ADORBS too.)


Promising review: “Very good color payoff. Matte without being very drying on lips. Feels like MAC lipstick.” —shwetadtt8

Get it from Target for $2.59 (available in 13 shades).


Winky Lux Watermelon Jelly Balm transforms to your perfect shade with its pH-activated formula. Your perfect pink is a swipe away (and the scent is ~heavenly~).

Winky Lux

Promising review: “I love all Winky Lux lip balms because they are so smooth and effective (and have such adorable packaging). But this one is special because it basically smells like the early ’90s to me. It’s that sweet candy watermelon smell. Fantastic!” —Kelly

Get it from Winky Lux for $16.


Beauty Bakerie Lollipop Liner creates sharp wings with its smudge-proof formula. This long-lasting liner is a gift from the winged liner gods.

Beauty Bakerie

Promising review: “I have hooded eyes and it’s so difficult to find an eyeliner that has super strong staying power. Along with a super fine tip…I am in LOVE 💕 it doesn’t transfer and it applies super great. I do graphic liners all the time and this is a life saver!!!” —Maria G.

Get it from Beauty Bakerie for $18.


Kim Chi Thailor Blush brings the pink for a flirtatious cheek color. This CUTE heart-shaped compact comes with two shades that can be worn separately or together.

Kim Chi

Kim Chi Chic Beauty is a queer-owned brand by the one and only drag queen, Kim Chi. A portion of the proceeds of sales from their beauty brand is donated to The Trevor Project.

Promising review: “Kimchi’s blushes are so amazing! They all look different and help you accomplish different looks. You can use one end of each blush to use a specific color or you can blend the two shades together to make your own unique shade. I have fair skin but this blush looks amazing and natural on me. I highly recommend trying out his blushes. It may be one of his best products :)” —Lauren Y.

Get it from Kim Chi for $15.


Eva NYC Mane Magic Shampoo packs 10 benefits in one for smoother, hydrated tresses. This brightly packaged shampoo moisturizes, reduces frizz, strengthens, softens, revitalizes, nourishes, reduces breakage, smooths, increases manageability, AND creates a healthy looking feel. A TOTAL KNOCKOUT.


Promising review: “I have very thin, very fine straight hair. It takes my hair ten seconds after I wash it to get greasy again. I may be exaggerating a little bit, but really, I couldn’t go more than a day without washing my hair before because it would always get so greasy. I tried tons of different shampoos and treatments in an attempt to get my hair and scalp healthy again, but nothing was working for me. I don’t know what magic is in this bottle, but now I can go three days without having to wash my hair because it’s not greasy anymore! My hair is also softer and doesn’t tangle as much after switching to this brand. Not to mention it smells fantastic! After trying the shampoo, I went all out and bought the whole Mane Magic 10-in-1 line. It’s amazing, and a good price for hair care in my opinion. I won’t be switching from this brand any time soon!” —Alaina Carpenter

Get it from Amazon for $11.99+.


Promising review: “Oh I’m so happy I finally got my hands on this palette!!! I had been waiting for some time since they were out of stock the moment they got released!! Totally worth it! I’m in love with it! The colors are stunning! I was expecting it to be a bit bigger in size but I’m happy with this one as well, I think I can take it anywhere with me! My favorite palette from now on!” —Anna

Get it from BeautyBay for $10.50.



Some reviews have been edited for length and/or clarity.

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