How many beauty, skincare, hair and body products do you think you own? Tallying them all adds up pretty quickly, even if you consider your beauty routine to be pretty simple. And how many of those products do you think are produced by female owned or led companies? Considering the statistics in 2019 showed that around 71% of leadership roles in beauty were held by men, I’d estimate very few.
Which really makes little to no sense. As women are the ones that primarily use these products – whether it be a blusher, a hair mask or an exfoliator – surely it would make sense to be buying beauty brands that are led by fellow women who understand what we want in a product. So perhaps it’s time we turn our attention (and hard earned cash) towards supporting women-owned/led skin, hair and makeup brands. March 8 is International Womens Day; a day that not only celebrates the achievements of women but also marks a call to action for accelerating gender equality. And whilst there are many ways to support this important cause, one of the easiest (and most effective) is by choosing wisely where your spending power goes.
With an endless list of both established and up-and-coming beauty brands with women at their forefront, you can use now use your economic clout to support other women – without sacrificing on quality. ASOS alone has over 900 products on-site from female-owned beauty brands, from the likes of Ouai’s cult hair products to Indeed Labs must-have skincare and Florence by Mills beauty line (courtesy of our fave, Millie Bobby Brown.)
Our round-up of the best beauty brands to support on International Women’s Day and beyond, also includes some of the best black female-led brands in this space. From Boucleme founded by Michele Scott-Lynch (we love their curl defining gel) to Karen Cummings-Palmer 79 Lux for indulgent body products, as well as Nett Exfoliator’s life-changing (and highly in demand) body exfoliator.
Although there still aren’t anywhere near enough women-founded or led brands in the beauty space, rounding up our 15 favourites was surprisingly easy as the brands are already on Glamour editors’ must-buy lists for their quality and innovativeness. They just conveniently, happen to have a woman behind them too.